ProtectLife insurance
Term coverage for your working years or permanent coverage for life, so your family keeps the home and the income.
Ask about life insuranceInsurance · Savings · Travel
Protect what matters. Grow what you've built.
From life insurance and living benefits to TFSA, RRSP and RESP savings, travel and Super Visa coverage, I help individuals and families in Ontario build one clear plan, explained in plain English.
Licensed in OntarioFree, no-obligationOptions from multiple companies
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Life & living benefitsProtect your income
🎓
RESPGrants for your kids
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Travel & Super VisaCoverage for visitors
Edith ShobayoYour licensed professional
One trusted advisorProtection, savings and travel in one place
Plain EnglishNo jargon, no pressure, ever
Built around youPlans that fit your family and budget
Your wayPhone, Zoom or in person
What I do
Everything your family needs, in one place.
Protect your income, grow your savings and travel with peace of mind. I'll help you choose what fits, and skip what doesn't.
Protect
ProtectCritical illness
A lump sum, generally tax-free, if you're diagnosed with a covered illness like cancer, a heart attack or a stroke.
Ask about critical illness
ProtectDisability insurance
Monthly income if an illness or injury keeps you from working, so the bills keep getting paid.
Ask about disability
ProtectMortgage protection
Make sure your home stays with your family if something happens to you, with coverage you own and control.
Ask about mortgage protection
Save & growTFSA
Grow your savings tax-free and take money out when you need it, for goals big and small.
Ask about a TFSA
Save & grow
Save & growRESP
Save for your children's education. The government adds a grant of up to $500 a year per child (CESG).
Ask about an RESP
TravelTravel insurance
Emergency medical coverage for trips outside Canada, for individuals and the whole family.
Ask about travel insurance
TravelVisitors & Super Visa
Medical coverage for parents and grandparents visiting Canada, including policies that meet Super Visa requirements.
Ask about visitor coverage
HealthHealth & dental
Personal health and dental plans for the self-employed and families without workplace benefits.
Ask about health & dentalWho I help
Wherever you are in life, there's a plan for it.
New to Canada?
Let's build your first plan together: protection for your family, savings that grow, and coverage for parents who come to visit.
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Young families
A new baby, a new mortgage. Make sure the people who depend on you are always looked after.
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Homeowners
Protect your biggest investment so your family never has to choose between grief and the mortgage.
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Parents saving for school
Start an RESP early and let government grants help your children's education fund grow.
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Self-employed
No workplace benefits? Build your own safety net: income protection, health, dental and savings.
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Planning retirement
RRSPs, TFSAs and permanent coverage that help you retire with confidence and leave a legacy.
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Families with visiting parents
Visitor and Super Visa insurance so a medical emergency during a visit doesn't become a financial one.
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Couples starting out
Getting married or moving in together? Set up protection and savings as a team, from day one.
How it works
One conversation. A clear plan.
Discover
A friendly, free 20 to 30 minute chat about your family, your goals and what you already have. By phone, Zoom or in person.
Design
I compare options from several companies and build a plan that fits your needs and your budget, with real numbers, not guesswork.
Decide
Take your time. No pressure, no obligation. When you're ready, I handle the paperwork and stay with you as life changes.
Watch
Why it matters, in a few minutes.
Two short films about the decisions families put off, and what happens when they don't.
60 seconds: 3 risks, 1 plan
Licensed in Ontario · Barrie
About me
Hi, I'm Edith Shobayo.
I'm a Licensed Financial Professional based in Barrie, Ontario. I help individuals and families protect their income, save for the things that matter, and travel with peace of mind: life insurance and living benefits, TFSA, RRSP and RESP savings, travel and Super Visa coverage, and personal health plans.
My approach is simple: listen first, explain everything in plain English, and build a plan that fits your family and your budget. No jargon, no pressure, and I'm here for you as life changes.
Edith Shobayo
World Financial Group (WFG)I'm an associate with World Financial Group, a financial services marketing
company whose independent, licensed associates help families across North America. Through WFG I can compare options from a range of
companies, so you get what fits you, not a one-size-fits-all product.
Languages I speak: English
Kind words
What families say
Free guide7 money questions every family should ask.
Free guide
Not ready to talk yet? Start here.
A short, plain-English guide with a checklist you can do over coffee:
- How long your family could manage without your income
- Whether your home and coverage would hold up
- Free RESP grant money you might be missing
- TFSA or RRSP first, and what to check for visiting parents
Grow with me
Looking for a career helping families?
I'm building a team of people who want to learn about money and help families in their community. You don't need a finance background. I'll tell you honestly what it involves.
Get licensedStudy for your Life Licence (LLQP) with step-by-step support.
Learn by doingTraining and mentorship, working alongside an experienced associate.
Build your own businessFlexible, part-time or full-time. You're an independent associate, working commission-based.
Income depends on individual effort and results and is not guaranteed.
Questions
Good questions, clear answers
Is the consultation really free?
Yes. The first conversation is free and there's no obligation. You'll leave with a clearer picture of your options, and you decide what happens next.
Do you only do life insurance?
No. I also help with critical illness and disability coverage, mortgage protection, TFSA, RRSP and RESP savings, travel and visitor/Super Visa insurance, and personal health and dental plans. Many families find it easier to have one person who sees the whole picture.
What's the difference between a TFSA and an RRSP?
RRSP contributions lower your taxable income today, and you pay tax when you withdraw, usually in retirement. TFSA contributions don't reduce your taxes, but growth and withdrawals are tax-free. Which one comes first depends on your income and goals. We'll work it out together.
How do RESP grants work?
When you contribute to a child's RESP, the Canada Education Savings Grant adds 20% of what you put in, up to $500 a year per child (with a lifetime maximum). Some families may qualify for additional grants. I'll show you how to get the most out of it.
My parents are visiting. What insurance do they need?
Visitors aren't covered by Ontario's health plan, so a hospital visit can be very expensive. Visitor insurance covers emergency medical costs. For a Super Visa, the Government of Canada sets specific insurance requirements, and I'll make sure the policy meets the current rules.
How much does coverage cost?
It depends on your age, health, the type of coverage and the amount. Many people are surprised how affordable it is. In our consultation I'll show you real quotes for your situation.
Will I be pressured to buy something?
Never. My job is to help you understand your options. The decision is always yours, in your own time.
Let's talk
Book your free consultation.
Tell me a little about what you'd like help with, and I'll get back to you, usually within one working day.